innonate Exploring the social side of innovation, technology, business, and public policy

25Aug/09N/A0

Learning to be a Manager

One of the most gratifying aspects of AnyClip so far has been what I've learned by doing my job as VP of Product.

(While this may seem like a selfish or self-centered observation, if you're not learning at your job -- no matter what level you occupy -- your eyes should be at the door.)

While I've been on a constant, upward slope over the past several years in terms of my ability to provide technical, strategic, and product direction in an organization, prior to doing AnyClip I had very little experience managing a large team of people and building culture. In fact, one of the reasons I chose AnyClip was to get this experience and to learn under an experienced manager like Aaron Cohen.

Aaron has a great post on his blog today about management and organization values, inspired by a great deck from Netflix CEO Reed Hasting which I've embeded below:

Culture

The lessons in both Aaron's post and Reed's deck are deep, and they are closely related to things I've learned since the end of March when I came to this company, AnyClip was born, and I went from managing no one to being directly responsible for over 10 people.

Here are some lessons I've learned so far:

  1. Make People Critical

    At AnyClip, we are lucky to have many star developers. We're also lucky to have a product and platform with many important and interesting components. So, instead of throwing tasks and responsibilities into "the pool" of developers, I've found we as a team get the most value and satisfaction when we find the right pairing between a developer and a component of the product or platform. When we find this pairing -- let's say Developer A owns the API services, Developer B the authentication system, Developer C the search algorithm, etc -- it makes each person critical to the company's success rather than incrementally helpful.
    Wouldn't you prefer to be critical rather than merely helpful? Wouldn't you rather have a team of critical people than a team of helpful people?

    What's been especially satisfying, as a colleague of my team, is that when we've found these pairings, each person steps up to the task beautifully. It's a thrill to watch people thrive.

  2. Don't Decide. Lead.

    At AnyClip, I'm in the interesting position of being the most senior person on the org chart leading the technical operations. If you know me, you know this is interesting because I am not an engineer. How do I effectively CTO, then? By leaving most day-to-day technical decisions to folks who know, I never rarely as infrequently as possible sound like a total idiot and have the people who have to live with those decisions making them.

    This, however, is not a managementless decision-making process. Instead of spending my time reseaching problems to make decisions myself, I spend my time researching problems so the team can make better decisions themselves. I use my network to get advice the team could not otherwise get. I use my knowledge of the industry to bring vendors and best practices to the table -- and most importantly -- I bring both of these factors together to frame the values with which we should be making technical decision.

    I know I'm not the one to make the decision on a lot of matters, but I'm always the one to make sure people making decisions understand every possibility and how each possibility affects the long-term success of our company.

  3. Confront Problems

    I think humans are designed to ignore their problems. Toothache? It will go away. Overweight? I'll get in shape one day. Debt? I'll pay it back when I have more money.

    But that's almost okay for personal problems. The only person who gets hurt is you.

    Problems in team dynamics, however, can never be ignored: they'll get toxic. For this reason, I've tried to be hyper-sensitive to potential problems in team dynamics, structure, and relationships. If I smell resentment between teams or managers on the horizon, I try and bring it up before it starts. If I sense mental exhaustion coming out of our pre-agile, ad hoc development methodology, I try and talk about it.

    Team is the most important dynamic in our company -- otherwise we'd all be contractors working with new people every few weeks or months -- so any threat to team dynamics is considered a threat to the entire firm's existence.

For now, that's what come to the top of my head. I have a lot to learn going forward, which is one of the major factors which keeps me totally enthused about my company and my job. Also, I must remind people that everything I'm learning I'm learning from Aaron and the rest of the team, especially those I work closest with on the technical side of the company. I'm truly blessed to be here working with these people.

Reblog this post [with Zemanta]
21Jan/09N/A0

Dancing to ‘Hail to the Chief’ and Sweating to the National Anthem

Inauguation

I believe my toes are still numb from yesterday's Inauguration; but my heart is warm for two distinct reasons:

The first was the sight of people dancing the The Presidential Anthem ('Hail to the Chief') for the first time in my lifetime (maybe ever?). 'Hail to the Chief' has always seemed somewhat inappropriate to me: not because we shouldn't revere our President, and give him the respect the Constitution allows him, but because the march seemed to highlight the outsized amount of Power held by such unfitting men.

When Obama exited the steps of the Capitol and the band struck up, people danced all around me. "Change We Could Believe In" became "Power We Can Celebrate." It's a newer, smarter Power, and I look forward to seeing it in action.

And if we are ready to dance to "Hail to the Chief" I think we should be ready to sweat to our National Anthem.

The second reason I am so moved is because I believe the call to National Service made yesterday will be met by my fellow Americans. Obama renewed the call for us to tackle our Nation's problems as if it was effort like going to the moon. To step up, "not because it is easy, but because it is hard."

I believe my work with the NY Tech Meetup is one form of service: hopefully our work will help create jobs and a stronger industry will stimulate technological advances which are good for all people.

However, it is not enough. So, this weekend I am going to start orientation to become a Big Brother. I've chosen Big Brothers and Big Sisters of NY (over great programs like Camp Interactive) for personal reasons (see below), but there are so many ways to serve society and this Country. I'm sure many of you already do serve in some way (and many work to serve their families in a way which cannot allow more work); but if you do not yet serve in some way, consider Obama's call to service, and consider joining me and sweating to the National Anthem.

Personal Note: I’ll point you to the inspiring story of America’s first Big Brother, as reported in the Cincinnati Post in 1999.

Here’s an excerpt:

The phrase ‘All men are created equal’ echoed in [Irvin] Westheimer’s mind, fresh from a re-reading of the Declaration of Independence that began his day. But the pitiful scene in the downtown alley struck him as a bleak contrast to Jefferson’s powerful eloquence.

Westheimer ran downstairs and introduced himself. The boy, friendly but somewhat wary, said his name was Tom.

That Irvin Westheimer, seen below presenting Richard Nixon with a plaque naming him an Honorary Big Brother, was my Great Grandfather. (Click image to enlarge and read the funny quip Irvin said to Nixon at the event)

30Dec/08N/A5

“Egoless Community Organizing”

In the past, I've spoken about "egoless community organizing" -- and nearly every time I do, people (even those I respect and listen to closely) scoff at the concept.

"It's naive," they say.

Not so.

The concept of "egoless community organizing" borrows from two proven -- and initially ridiculed -- principals from the Obama campaign:

The first, the idea of an egoless organization, is one actually rooted in valuing competence over politics. In TIME's Person of the Year interview with Barack Obama, the President-Elect talked about how he created his organization's effective and winning culture from the top down.

I don't think I've got some magic trick here. I think I've got a good nose for talent, so I hire really good people. And I've got a pretty healthy ego, so I'm not scared of hiring the smartest people, even when they're smarter than me. And I have a low tolerance of nonsense and turf battles and game-playing, and I send that message very clearly. And so over time, I think, people start trusting each other, and they stay focused on the mission, as opposed to personal ambition or grievance. If you've got really smart people who are all focused on the same mission, then usually you can get some things done. [emphasis mine]

I'll do what TIME's editors did and recommend that you read those last words again.

I've long believed that the Hope of Barack Obama is the hope of competence; and in those words, Obama unveils an invaluable key to producing Change:

Whether your organizing the New York tech industry, activists against Prop 8, a soccer team or employees in a startup, creating a culture where people "stay focused on the mission, as opposed to personal ambition" -- egoless, if I may -- is the secret.

If you can do that, the Community Organizing part -- the work in the field -- will come that much easier; because, as Barack Obama says in the understatement of the year, "then you can get some things done."

16Dec/08N/A18

Ode to the Organizers: Debbie Westheimer

After being elected the next Organizer of the NY Tech Meetup, I thought it would be a good time to write tributes the Organizers who have been most influential in shaping my interest in and philosophy of organizing. I'm starting my "Ode to Organizers" series by recognizing my mother, Debbie Westheimer.

me-mother-centralpark
The single most influential community organizer in my life has been my mom. No joke!

When my family decided to home school in the mid-80s, there were no secular home school support groups in the Cincinnati area. So, along with 3 or 4 other mothers, my mom founded the Home School Network of Greater Cincinnati. By the time I stopped home schooling and went to high school, the group was 350 families strong.

Despite its tremendous growth (or perhaps lending itself to it), the group has remained grassroots in nature, largely due to my mother's involvement and the organizing style she instilled early on. For instance, instead of being an over-reaching and top heavy organization needing professional aministration, the group always focused on self-organization and, using a monthly newsletter, a phone tree and a shared calendar to encourage member to member communication and coordination for get-togethers, events and initiatives.

(Fun Fact: I edited the Sports Page of the monthly newsletter and ran the baseball card trading club.)

For the first 10 years or so of the organization's life, my mother was the glue that held things together: she invested herself in developing new leadership and facilitating organizational meetings. Greatly influenced by her experience at Earlham College (a Quaker school), she built an organization on foundations of egalitarianism and the belief that every member was capable of contributing and being a leader within the group. In fact, she made it clear that without the participation of everyone in the organization, the organization would cease to exist.

Today, because of the organization she built, hundreds of families in the greater Cincinnati area have been empowered to educate their childen at home. Her work has touched the lives of thousands.

But my mom's organizing didn't stop there.

Also in the mid-80s, my mom founded a food co-op out of our home. Using her network of friends (many from the Home School Network), she coordinated the Lake Allyn Food Co-op.

At first, she managed the monthly buying and distribution of food from our farm. But, as the co-op grew, so did the responsibilities. Naturally, she made it a mandatory part of membership to have some sort of responsibilities: meeting the delivery truck; keeping the books; splitting up the bulk items when they had been bought collectively; delivering food to those who couldn't make it; collecting orders; dealing with the distributor; etc.

During the years she ran the food co-op, I watched my mom lean on the other members to get stuff done. When someone didn't do their work -- when checks weren't deposited or the truck wasn't met -- it would fall back on her, and she would either have to turn around get pick up the slack or get someone else to do the work. Watching her delegate has been one of the most influential experiences I've had in learning to manage an organization. The work needed to be done -- she made it clear -- so who's going to do it?

(Fun Fact: The Lake Allyn Food Co-op was the first place my brother and I sold produce, prior to the founding of Westheimer Bros Plants & Produce.)

The things I've learned from my mother are innumerable -- but the things I've learned about Organizing from her are clear:

Healthy organizations rest solely on the participation of its members. Either you're in or you're out, because the work must be done. Lastly, organizing is in its purest form when working with other people makes your and their lives mutually better -- whether it's to support the education of your children or to collectively gain access to healtheir, more affordable food.

To my mother, thank you.

12Dec/08N/A14

NYTM – What’s Next?

Organize
Last night, I "won" (results) Organizer responsibilities of the NY Tech Meetup, taking the reins from Scott Heiferman and Dawn Barber in running the monthly Meetup of 7,500 members.

The election for the role was about doing more than just meeting once a month and was about building, in Scott's words, a real "21st Century organization."

My platform was different from the other candidates in that it was a plan for the entire ecosystem of NY tech organizations and community organizers -- not just the NYTM. In fact, I was pretty open about the fact my plan could happen with our without the NYTM; nonetheless, when asked to take that plan to the NYTM election, I became confident that we, as a NYTM community, can rally to get the good work done that needs to be done on behalf of all.

So what needs to be done? Here are the next steps, in my mind. Comment below if you have any others to add:

  1. Transition. I'm meeting with Scott and Dawn first thing next week to get caught up to speed on the organization's books, logistics for next month's Meetup, and how to proceed forming an advisory board.
  2. Advisory Board formation. Working with Dawn and Scott, these positions should be settled before the January 6th Meetup.
  3. January 6th Meetup! I want this one to be great! Get ready to see some super cool technology and for a super cool guest MC.
  4. At the Meetup, I'll announce the formation of the Organizer Board. This is where I see the hard work getting done and the community truly benefiting. Are you ready for it? If you saw my pitch, you get the idea of what this means, but essentially I'm calling on self-identified community organizers to step up to the plate and be the inward and outward evangelist of their niche and the NY tech community at large. More details to come.
  5. Work with the Advisory Board on basic format changes for the Meetup, securing financial well being of the organization, and confirming the Organizer Board.
  6. Finalize Organizer Board and start working together on behalf of the broader NY tech community!
  7. Work with Organizer Board, with guidance from Advisory Board, to determine metrics of organizing success and technology to help us organize better!
  8. Organize!
  9. Organize!
  10. Organize!

Of course there's more here, but you get the idea: Your Meetup is going to remain mostly the same with a few enhancements, while, in the background, folks are given a platform to amplify their community organizing effort through coordination and collaboration with the the other great work that's going on out there.

As a result of these new responsibilities, I'm also pleased to announce that David S. Rose and Rose Tech Ventures have extended my position as Entrepreneur in Residence through Q1'09. This will allow me to dedicate a very large portion of my time to achieving these goals set for the New York Tech Meetup, and to front load my term with the resources needed to build the organizational infrastructure my plan requires.

Finally, there are a billion people to thank. While I won't manage to thank everyone that deserves it on this blog, I must recognize Charlie O'Donnell for first calling for me to do this; David S. Rose for his ongoing support of the NY tech community; my nextNY community for introducing me on the wonderful world of NY tech; my roommate Michael Galpert for the awesome Shepard Fairey-esk campaign logo you see above (which was created in Aviary, I must add); Girls in Tech, the Web 2.0 Expo team, and GroundReport.com for their endorsements; the list goes on but I'm late to an interview!

And, most importantly, thank you to Scott and Dawn for building this great organization and getting us this far. You two are the reason this amazing opportunity exists.

Now it's time to get to work.

10Dec/08N/A2

Grid Organizing

This post is follow-up to my post "Power Alley," and is in regards to my candidacy for New York Tech Meetup Organizer and what can be done to advance the NY tech community.

With the New York Tech Meetup, I propose creating a board of egoless community organizers, each dedicated to evangelizing and coodinating on behalf of a self-identifed constituency of the broader NY tech community.

I'd call on people like Whitney Hess to be the inward and outward evangelist of the design, UI & UX communities; I'd call on folks like Charlie O'Donnell to be the inward and outward evangelist of the University communities; I'd call on folks like Howard Greenstein to be the inward and outward evangelist of the NGO community; and, most importantly, I'd call on you to step up and become the inward and outward evangelist of whichever community you see fit, working with other community organizers to advance the New York tech community by facilitating coordination and collaboration among the Alley's dozens of amazing and already existing tech organizations and communities.

This is why:

After I posted about the importance of coordination within the grid of existing organizations and constituencies in an ecosystem, my dad replied with this note:

I do like your notion of comparing a coordinator role to a power grid.

The power grid makes connections in smart seamless ways. In a human network, with a good "coordinator" (like in an efficient power grid), power sources and power consumers can quickly and seamlessly switch roles.

...

Also, the grid acts like a battery. One of the big obstacles to alternative, super-local power generation has been storage. Battery technology is way behind generation technology.

Enter the grid. While the grid does employ some storage technologies (using pumped water, etc.), most often excess capacity is exchanged for surge demand and the whole thing works out. It does rely on some super mega gimungus generators that can respond to demand. But it allows for smaller generators to simple supply when they can.

Wow.

While his entire note got me thinking, one notion particular has had my mind spinning over the last few days: The idea that "power sources and power consumers can quickly and seamlessly switch roles."

Allowing roles to be flexible is the stuff of strong communities and the focus of good community organizers. When the agenda of an organization is solely on getting work done -- rather than building personal or institutional legacy, which is only a byproduct, not a facilitator of getting work done -- then building flexible communities makes as much sense as building flexible power grids, because you care less about who's who, and more about what's getting done.

But so flexible that roles among power generators and power consumers -- leaders and followers -- can be reversed?! "Heresy!"

No, not heresy. This is exactly how we should run our organizations.

This is how I'll run the New York Tech Meetup.

(For more information, and to endorse me, please see my Platform page.)

Filed under: Leadership, nextNY 2 Comments
1Dec/08N/A9

Power Alley


Photo Credit: kretyen

In order to survive the 21st Century, America needs both a massive amount of new, renewable power sources, as well as (and starting with) a new, smarter power grid to bring them together.

The same could be said about leadership and infrastructure in the New York City technology industry.

For a long time, people have called for "new investment!" "new government aide!" "new talent!" and "new Meetups!" It's the rallying cry of the frantic -- those who crave something more, but don't know how to articulate it or accomplish it. It's the rallying cry of the unwise -- those who think "new" and "more" are what bring real change.

Recently, however, there been a much more reasonable call emerging from the Alley's more weathered folks.

At a New York City Council hearing in late October, both David S. Rose ("Silicon Alley Patriarch" and my boss) and Charlie O'Donnell (entrepreneur, founder of 1,800 strong nextNY, and my friend) called for the same thing:

"New coordination!"

David and Charlie are right on the money.

Coordination is the smart grid of communities, and it's always the first place to start when seeking to advance them.

Why? Because coordination doesn't call for anything new. "New" is easy to call for -- just like "bigger" -- but coordination is the hard work that hasn't been tried out here. "New" is the stuff of those who want attention, while coordination is the stuff of community organizers -- those who want a vibrant, headless ecosystem.

So, what does coordination look like?

Coordination looks like identifying already organized programs in the community, like NYSIA's internship program, and making sure every other already organized group -- especially constituencies (departments and career offices) at Universities -- know about it.

Coordination looks like making sure every already organized entrepreneur group and VC knows about every already existing government program, tax benefit, and government-led opportunity.

Coordination looks like making sure New York Angels attend the ITP Winter Show, so hot beds of already organized great ideas are connected to already organized great investors.

We don't need more great ideas or new great investors -- we need more coordination!

But there's also a second side to this.

Because coordination happens at the top (it's a organizer to organizer thing) it can only provide optimization -- massive optimization! -- but rarely does anything "new" come about.

Coordination, is the first step because there are massive inefficiencies without it, but a healthy ecosystem does need new sources of power.

Here, it sounds as if I go back on myself. Before, I said "new" was the thing of community wannabes taking the easy way out. Today, I stand by that. Tomorrow, however, after a smarter grid  makes our existing organizations stronger, we will finally be a position to take stock of what's missing from the equation and act.

It is only then -- after we have been optimized -- that "new" means progress. Communities will have new needs and unmet needs, and while the already organized organizations of a community can be wonderful at absorbing these challenges, here lies the opportunity to make something new, to develop new organizational leadership, and tie it and them into the now smarter grid of community power.

On the eve of the election for the New York Tech Meetup's next Organizer, great expectations and anticipation swirl through the Alley. Some hold the belief that the next Organizer of that Meetup -- one of many organizations in the great New York tech community -- can somehow muster so much from the position and the organization's members that a seismic change will occur.

Unless the next Organizer's rallying cry -- and only rallying cry -- is to coordinate, she or he will flail and flounder, drunk with ideas of "bigger" and "new."

If there is a single plank in the next Organizer's platform branded with the words "new" or "more," I advise the Meetup's members to stay away, unless those words are followed by the word "coordination."

Finally, in the end, I don't think it matters all that much. Though I am a loyal and loving member of the New York Tech Meetup, I believe such coordination will occur through it, with it, or without it. While I hope, and will vote, that the next Organizer has the capacity to embrace and drive this coordination, I am confident it will happen regardless.

There is much work to be done. We are the Change we've been waiting for.

Filed under: Leadership, nextNY 9 Comments
7Sep/08N/A0

The Single Biggest Challenge of My Future is…

Our Future

30Jul/08N/A8

Social Magic

Last night, I gave a talk at Ignite NYC (thanks Brady for pulling it together!). Above is the video of my talk and below more detail on what I talked about:

In college, I studied the concept of leadership pretty intensely (thesis here) -- and, while that was challenging enough, the concept of Charisma, one inherently derived from that study, totally fascinated me to the extent that it still puzzles today.

This is no surprise: Charisma is one of the least understood social phenomenon's in the history of sociology. Max Weber was the first to give great attention, and he did quite well; but I think French social theorist Pierre Bourdieu nailed a definition of Charisma when he called it "Social Magic which works." I'm not saying that's THE definition, I'm just saying it works.

Anyway, as with any magic, it's hard to understand, but fun to explore.

One way of exploring social magic is identifying "tricks" -- the how -- people use to create charisma. Here are three social magic "tricks" -- bundled capital of the "Charisma Economy" (a much longer post/book I'll write later) -- which "work":

Tertius Gaudens with WONDER!

Ronald Burt used the concept of Tertius Gaudens (popularized by: Georg Simmel; roughly: "the third who benefits") as a way to explain "structural holes" in networks. Simply, the idea is that when you stand in between two would-be interested "nodes" (people, networks, etc), you can derive either "informational" or "control" benefits: You know me; you know someone I want to know or has information I need to know; you can either control the condition through which I meet the person or you can learn the information and pass it on to me, with benefits.

However, this is basic power manipulation -- not charisma, which happens through magic and wonder!

So, the charismatic terius gaudens must leverage his or her position to create a sense of awe. A great example of this is how my friend Gary Vaynerchuk has succeeded and then blown up.

As Gary will tell you, he's a arbiter at heart. He frequently references trading baseball cards as the context with which he became passionate about wine.

Then, with that passion, he realized that the Wine World, as out of reach and snobbish as it was, needed an ambassador to the masses. Standing between the masses and Wine, Gary was a wonder. "How is it that he explains Wine so well to these people?!"

Beyond Wine, Gary has since found larger success as a Media Man. Again, he's found how to stand between two interests who "don't get" each other -- Old Media and New Media -- and has been a perfect pal to both.

When we, the New Media, see Gary on Conan or Ellen or Mad Money, we are in awe. "How has he penetrated Old Media?" we ask, forgetting for a moment that they are our enemy.

Meanwhile, when Old Media sees Gary reaching the EXACT demographic they would (and are) DIE for online, they wonder, "How. Does. He. Do. It?!"

And this, my friends, is Charisma as the tertius gaudens.

Pleasurable Cognitive Dissonance

Some call it irony, and they're absolutely wrong. Pleasurable Cognative Dissonance [my friend Ronan says I'm using "cognitive dissonance" incorrectly here, so I'll come up with a new term] is what you create when you're able to make people genuinely assume something about you and then be absolutely pleased then they're blow away.

The caveat: You can't deceive -- it must be organic. It must be 100% authentic.

Case in point: Tay Zonday, and this video:

Look at him! Twenty-five years old and looks like the most eager, do-gooder teenager in the world. More over, he's probably going to make a valiant effort at entertaining you, in his white t-shirt and video funky setup... he's probably gonna sound like everyone else on YouTube, but you'll give him a chance.

That's what you thought.

Then: BAM!!! He starts singing and his voice -- that voice -- hits you like two big jars of honey. Whoa momma, this guy his good! And the lyrics are interesting!

And that's how he got to 25 million plus views and a gig with Dr. Pepper to turn his song into an ad for a new line of Dr. Pepper named after him! Introducing... Cherry Chocolage Rain! (Will it cause Pleasuable Cognitive Dissonance too?)

Bricolage for Good

Now, Bricolage is a term I've throw around a lot on this blog -- the most notable time being when I published the "cafeBricolage Manifesto."

Nevertheless, the real point of Bricolage in this post's context is that it has the highest percentage chance of creating Social Magic.

First, let's start with this definition from French anthropologist Claude Lèvi-Strauss:

And in our own time the ‘bricoleur’ is still someone who works with his hands and uses devious means compared to those of a craftsman.

Now, the kind of deviation Lèvi-Strauss is talking about is the process of doing things unorthodox-ly.

For example, if you're supposed to buy a single speed bike when you want one, the bricoleur finds old parts from any old kind of bike, and figures out a way to create a single speed bike that rocks!

The reason this is a high form of social magic is because you're essentially creating something out of nothing. Magic!

Another form of bricolage is hacking. The "good" hackers often use devious means to find security holes, and then report them to the right authority, essentially creating value from a devious act.

All Together Now

In my talk for Ignite, I wanted to give a closing example which incorporated all three. I chose the Million Dollar Homepage (Wikipedia article here).

For those of you who don't know, the Million Dollar Homepage was a gimmick gone right.

The idea: with a million pixels on a web page, one could sell perpetual advertising space on the page for $1/pixel. Now, the only reason it would be worthwhile for an advertiser is if people come to see it, which makes it a good thing the whole idea is so ridiculous.

End of story: it worked.

With a trio of social magic tricks, Alex Tew got his $1,000,000 by:

1. Standing between advertisers and views (tertius gaudens)...

2. neither of whom knew why it was beneficial to be there, but thought it was intriguing that the other was (pleasurable cognitive dissonance)...

3. which then created a screen full of images and a $1,000,000 for Alex (creating something where nothing existed before).

2Jun/08N/A12

Willy Wonka Marketing

Quick, what are two words which describe Gary Vaynerchuk's style of marketing?

If you guessed "Willy Wonka," you get a prize.

Last week, I was in Chicago for the TechCocktail Conference. After the conference, and before the after-party, Gary and AJ Vaynerchuk and I headed to a nearby Borders to pick up a few board-games for post TechCocktail activities.

While in the Borders, AJ and I hunted down Gary's freshly minted book and then called Gary over. As soon as he came over, he grabbed my pen and started writing in one of the books.

I quickly grabbed my video camera and started recording.

As you can see in the video, Gary left a surprise message for the lucky buyer of his book: his personal email address and a secret code to redeem a prize.

A prize? Who leaves random notes in his product, offering a prize? Who, that is, other than Willy Wonka?

As I've gotten to know Gary, I've come to learn that his style of marketing is that of Golden Tickets. He gets more joy and ROI out of treating his friends and fans with unexpected wonders -- whether it be a guest appearance on his show, a shout-out on Twitter, or, heck, the entire SantaGaryVee program (you know, where you get sent things for free, on a totally random basis) -- and in return, Gary shows the world that by giving and surprising, people's wonder these miracles will ultimately drive the understanding of "who he is."

Anyway, this is all a lead into a larger post regarding the phenomenon of Charisma and how it relates to Gary's style and the model for personal brand-building and marketing. I think there's a lot to study here, and Gary's clearly a great person to watch.

For now, I'll leave you with a quote from Max Weber's "The Sociology of Charismatic Authority" (found in this book), which was a corner-stone of my thesis on leadership:

The charismatic leader gains and maintains authority solely by proving his strength in life. If he wants to be a prophet, he must perform miracles; if he wants to be a war lord, he must perform heroic deeds. Above all, however, his divine mission must ‘prove’ itself in that those who faithfully surrender to him must fare well. If they do not fare well, he is obviously not the master sent by the gods. (1946: 249)

Know anyone about whom Weber's observations apply? I can name not just one, but a few... and more will be written on this subject.

Who is Nate?

You've found Nate Westheimer's blog. Nate wears many hats. He's the EVP Product & Technology and Co-founder of AnyClip, the Organizer of the NY Tech Meetup, and Advisor to Flybridge Capital Partners. More about Nate can be read on his Bio page and you can follow his thoughts on Twitter

Support

Subscribe & Follow

Click here to subscribe and join .
You can also join TwitterCounter for @innonate people
following me on Twitter.

Office Hours

Every Friday, I open my schedule for hour-long office hours. Click to hear more.

Recent Comments