Engineering for Serendipity

Fred Wilson blogged about his experience hosting Office Hours (and a bit about the Ohours platform itself) today. While he didn’t mention the word “serendipity” once, in the comments the word came up 8 times, mostly from current Ohours users. I thought I’d write a bit about serendipity and Ohours here.

One of the things I’ve enjoyed most about hosting Ohours is the serendipity involved in who I meet and what I learn from meeting them. In the past 2 years, I’ve met one person I’ve hired, some people I’ve found jobs for, and others who have become friends. Every week I do Ohours I learn something new.

Historically, the randomness of who would reach out and sign up for my Office Hours made it so I would meet new people and interesting people. Adding to the serendipity, the folks who found a little link on my blog saying I did “Office Hours” would people quite different than the folks who would reach out through other channels. Serendipity was high.

One thing that’s happened over time, however, is that demand for my Ohours have gone up. Building the Ohours platform itself has had this affect, and of course my profile within the greater NY Tech community adds to things.

Now when I create new Ohours, 60 plus people get an email saying I’ve opened new slots. The folks who get a slot start to trend towards folks who try the hardest. Of course there are other factors which boost randomness, like if someone happens to be by their computer), but anything that changes a trend means serendipity goes down.

So, what’s clear about my experience, and hearing about the experiences of folks with much more demand for their time, like Fred, is that that even with a platform (generically speaking) like Office Hours, serendipity takes a hit when demand for an individual when demand goes up.

Bad thing? Not necessarily. You want to reward fast-movers. But it’s not necessarily the best outcome or why you’d want to open up time in your schedule in the first place.

Ohours is at its best when people are finding ways to meet with a “type” of person, rather than a specific person.

This has gotten me to think about how to better engineer serendipity.

One idea is that perhaps I should create “ghost mode,” where everyone on the platform are only known by what they’re “good at giving advice on,” so that you don’t know who you’re getting, and serendipity goes up.

I don’t know if “ghost mode” is the right answer. It’s just a quick idea.

Would love to hear other ideas from folks on how to better engineer serendipity, for Ohours or anything else.

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  • http://twitter.com/EyalGersht Eyal Gersht

    Maybe, instead of ghost mode, each Ohours host needs to fill in what subjects are his core speciality, and whenever someone wants to be hosted for Ohours by someone with a speciality, the system will automatically assign him to the first professional with an open slot in the specialty. nnThat way, users can still meet each other on purpose, but they can also choose a dedicated “randome mode” to increase serendipity. nnMakes sense?

    • http://innonate.com/ Nate Westheimer

      “Serendipity Mode”rnrnLove it.

      • http://twitter.com/EyalGersht Eyal Gersht

        Glad to be of service, brother :)

  • http://blog.botfu.com Kevin Marshall

    because of knowabout.it I think a lot about this sort of thing (especially as it relates to serendipitous content discovery)…we want to point out the best stuff to our users, but we also want to find those rare and random nuggets that they wouldn’t usually notice or see…because often it’s what you didn’t even know you were looking for that truly blows you away (for example almost all the best movies I’ve ever seen I went into without knowing anything about or having any preset expectations).nnAnyway, the paths that I’ve been taking lately are:nn1. Algorithmic – much like we do, you could probably pull a users public data in and do a background matching or recommendation system for who they should try and meet with (and you can give peope hosting ohours a way to commit X slots to ‘system assigned’ based on this matching/recommendations).nn2. Backwards angles – one idea, as a way to both allow for serendipity AND grow ohours, you could let people hosting ohours dedicated X slots to ‘new’ ohours users only…and ‘new’ users can only use that ‘newbie’ token for one (or a couple) of those slots…which means they have to pick and choose carefully but there’s also a huge advantage to joining the system right off the bat….there are probably a lot of other ways you can come at the problem from alternate views (our ‘quiet sources’ is one of our plays in this approach — and it’s one of more popular things so far)nn3. Game-ification – sim. to the example I mentioned above, you could allow people hosting ohours to set certain slots available only to those that ‘earn’ them…Brad Feld recently did this using the Big Door (and Feld gold) and I believe his stuff sold out in minutes…Fred did a manual version of this with Donors Choose last year too…it’s not something I personally like (I feel like it’s a fine line between doing it for a good cause and just making it a popularity contest), but it works and it can be used for a good cause too…nn4. Partnerships – what if you teamed up with Hashable? You could allow some ohours to be filled out via hashable invites…this way it’s serendipitous but with intent ;-) nn…you can probably come up with more/better…but hopefully some of that sparks something in your head ;-) n

  • http://absono.us whitneymcn

    I think that the “ghost mode” is a nice idea, reducing the “celebrity” factor a little, which probably benefits both sides in a lot of cases.nnThe “new users” slots that Kevin suggested could be interesting, too. It has the additional benefit of balancing out one of the issues that comes up as the service grows: it’s going to become increasingly difficult to get OHours slots with well-known people, which could leave new users pretty frustrated. By giving new users a short-term advantage in getting access to these most popular slots, you make their initial experience of the service a good one.nnAnother relatively simple approach you might think about mixing in (because I suspect it’ll take a combination of a few approaches to get there) is allowing for newly created OHours slots to be “unlocked” at randomized intervals, rather than all at once. nnRather than having the notification that USV has created new OHours be the starting gun of a race, it could be “12 slots will become available over the next few days,” so that they don’t all go to the people who happened to be checking their email at the right time.nn

  • Anonymous

    Iu2019ve opened new slots. The folks who get a slot start to trend towards folks who try the hardest. nOffice Furniture

  • BuyGiftsItems

    One of the system will automatically assign him to the first professional with an open slot in the specialty.u00a0 nna deal a day

  • Anonymous

    If someone happens to know their computer), but something that changes a trend means accidents serendipity.nnnnPlumber Service

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    Iu2019ve recommended this blog to some of my colleagues. Iu2019m sure theyu2019ll find it is useful as I did.