Who should be releasing MOBILE web video?
NewTeeVee reports on the latest from Nielsen’s new mobile stat service, but they ask “Who Watches Web Video?”
I think the question is “Who should put up web video.” If you’re a current video publisher and your audience fits these demos (rich, middle age men), then you should be getting your video on mobile platforms in the most cost effective ways possible.
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Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:
- Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
- The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
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At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
- As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above
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