Who should be releasing MOBILE web video?

June 7, 2007   

NewTeeVee reports on the latest from Nielsen’s new mobile stat service, but they ask “Who Watches Web Video?”

I think the question is “Who should put up web video.” If you’re a current video publisher and your audience fits these demos (rich, middle age men), then you should be getting your video on mobile platforms in the most cost effective ways possible.
clipped from newteevee.com

Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:

  • Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
  • The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
  • At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
  • As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above
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