Verdino on NBC going widgetized

June 6, 2007   

Greg Verdino is the VP of Emerging Channels at Digitas, so not just "another opinion", although his is truly just another opinion (as there are so damn many!). I don't always agree with his analysis (he said at a round-table I attended recently that "If I had to pick a standard for web video advertising, I'd pick the 15 second spot." -- a view I believe is narrow); nonetheless, I think this analysis of some recent NBC news is spot-on in a lot of ways.

Enjoy, for what it's worth.



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