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The ad dollars are *inside* the network

May 14th, 2008 ·

This is just another great example of how my life seems to parallel that of Derek Zoolander. (pop-culture reference here)
I just read Catherine Taylor’s worriment that niche social networks will end up in that classic advertising hard-spot between scale and target.
Her concern: commoditized ad inventory does poorly in niche communities and ignore the value of a niche, [...]

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Tags: Web-trends

Social Networking Sites Own Your Life

May 2nd, 2008 ·

Hat tip to Darren for this amazing video about social networks and YOUR LIFE!

Sphere: Related Content

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Tags: Video Wheaties · Web-trends