Focus on the publishers / by Nate Westheimer

I posted today on the BricaBox Blog. The post is called "Focus on the Publishers" and I talk about a strategy and saying we've been using which makes innovation a lot simpler. Essentially, we've learned that when we admit that "it's not about BricaBox" we make better design decisions. Sometimes that even means throwing out innovative ideas. It's painful -- click the link above to read more.