NPB Turns 10 / by Nate Westheimer

Today is a fun day at National Public Broadcasting (where I've been the in-house Technology Strategist since February of this year). We turn 10!

I have to say, it's been a real treat to have been working for a mature company, so heavily invested in technology and growing because of it (just a few weeks ago we quietly launched eMediaRep, and picked up HIT Entertainment as our first client, launching Thomas and Friends, Bob the Builder, and Barney over the next 4 months).

Not many companies can say they've made it to the 10 year mark, but if you look at who's been running this place, well, it's not hard to see why it's done well.

Anyway, here's NPB's bio, if you're interested:

Robert and Linda Williams, the company founders, had previously built National Cable Communications (NCC) into the largest spot cable sales representative in the country. In 1996 they then sold NCC back to the major cable operators. NCC is now a billion dollar sales organization.

  • In 1997, at the invitation of public broadcasting licensees, they raised capital, signed the sixteen largest broadcast licensees to long term media representation agreements, opened offices in New York, Chicago and Los Angeles and began the representation of public broadcasting as a viable media option for national marketers under the name National Public Television, LLC.
  • In 1998 the company added public radio to its inventory and changed its named to National Public Broadcasting.
  • In 2000, the company was selected to represent PBS.Org, the largest non-profit web site of its kind.
  • In 2004, the company was selected to represent the NewsHour with Jim Leher and launched its network sales division.
  • In 2006, the company renewed its representation of PBS.Org and created NPBinteractive, a Network of public producer and station web sites. NPBi created a partnership with Operative, Inc to handle web traffic and reporting.

... I guess we can add a new line.

In 2007, we turned 10.