NBCU heading toward 15 second ads, away from the 30 second spot / by Nate Westheimer

This is one small step for advertisers, because they're in for one giant leap in how the ad "works."

I'm just getting used to my 3 second spots on Joost.
clipped from www.paidcontent.org

By Rafat Ali - Mon 07 May 2007 12:16 AM PST

How did this happen? NBCU is making itself usable: it will not accept pre-roll online video ads longer than 15 seconds for short-form video content. The exception will be full-length episodes of broadcast-TV shows, which are longer duration and ad breaks are non-frequent. a revenue risk, considering about a quarter to a third of all pre-roll coming into NBC Universal still clocks in at 30 seconds. Not sure if other networks have similar policies, but will probably follow suit in some form soon.

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