August 25, 2008   

SAI did a piece on McCain's and Obama's YouTube viewership today, and pointed out which is the real Internet savvy political machine: John McCain's campaign. These numbers really mean something to me, because they prove a feeling I've had for some time.

I don't think Obama's people *really* "GET" web video. At all.

With 7-house-gate last week, the Obama campaign finally showed a little viral + rapid turn around skills with "Seven," but this is really the best, first example of such productions.

And yet, it's still not a web video. It's a damn TV ad.

The Obama folks (or anyone, for that matter) need to be producing stuff for the web that only belongs on the web.

"Like?" you ask? Like this:

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