Comments on: Facebook App Users Worth 90% – 99% less than WWW Users http://innonate.com/2007/10/18/facebook-app-users-worth-90-99-less-than-www-users/ Just another WordPress site Sat, 24 Jul 2010 01:07:41 -0700 hourly 1 http://wordpress.org/?v=abc By: Nate Westheimer http://innonate.com/2007/10/18/facebook-app-users-worth-90-99-less-than-www-users/#comment-249 Nate Westheimer Thu, 18 Oct 2007 14:53:18 +0000 http://innonate.com/2007/10/18/facebook-app-users-worth-90-99-less-than-www-users/#comment-249 I haven't heard of anyone getting anything other than remnant CPMs or CPCs for Facebook apps -- besides Facebook itself, that is! There will be "algorithms" to enhance this, but clearly there's only so much value you can extract by putting an ad next to a "Zombie" profile. Facebook apps, in general, do nothing to quell the perception that problem that social networks are dangerous for brands. As for BricaBox... there may be some integration a year from now. But you're right, it's the first to get pushed down in our development cycle. I haven’t heard of anyone getting anything other than remnant CPMs or CPCs for Facebook apps — besides Facebook itself, that is!

There will be “algorithms” to enhance this, but clearly there’s only so much value you can extract by putting an ad next to a “Zombie” profile. Facebook apps, in general, do nothing to quell the perception that problem that social networks are dangerous for brands.

As for BricaBox… there may be some integration a year from now. But you’re right, it’s the first to get pushed down in our development cycle.

]]> By: Danny http://innonate.com/2007/10/18/facebook-app-users-worth-90-99-less-than-www-users/#comment-248 Danny Thu, 18 Oct 2007 14:40:15 +0000 http://innonate.com/2007/10/18/facebook-app-users-worth-90-99-less-than-www-users/#comment-248 Nice post Nate. Do you know what the advertising numbers look like? Are advertisers valuing FB users at a similar discount? M&A user value is one metric. But,if you can get a comparable CPM, CPC, etc for a FB user as a web user, than the value of fast, immediate, viral growth within FB can be worth building a FB app. Does this post mean that we will not be seeing a BricaBox facebook app? Nice post Nate. Do you know what the advertising numbers look like? Are advertisers valuing FB users at a similar discount?
M&A user value is one metric. But,if you can get a comparable CPM, CPC, etc for a FB user as a web user, than the value of fast, immediate, viral growth within FB can be worth building a FB app.
Does this post mean that we will not be seeing a BricaBox facebook app?

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