*Potentially awful economics.? This is the clincher: please see Part 2: “Hulu’s (Bad) Economics”
*Two years too late: YouTube and niche sites already dominate global video.? In the history of the Internet, it has been extremely rare to see an entrenched, dominant brand surrender its lead without a major strategic misstep.? Even when companies blow it (AOL, Yahoo), they still maintain most of their market position.? (But what about Google, you say?? ?Google was one in a hundred thousand.? And we’ll go out on a limb here and posit that Hulu is no Google.)