When TIME made "You" the Person of the Year, they wowed the world by manually pasting reflective material on every single copy of their best selling issue. How would they represent "You" to the world? By letting you see "You" on their cover. We'll, it looks like WIRED is partnering with XEROX to one-up TIME.
My WIRED came yesterday with a note, and a link to a XEROX promo page on the WIRED website.
Basically, if you're one of the first 5,000 subscribers to upload their 4" X 6" mug shot, your July issue of WIRED will come with your face plastered on the cover.
THE PROMO STARTS TOMORROW.