links for 2007-02-16

Interview with Kelly Mooney author of “The Ten Demandments.” Mooney’s book, published by McGraw Hill in 2002, framed 10 core consumer-centric principles brands simply can’t ignore if they are to win with consumers and gain competitive advantage.
Best quo

Here are 10 examples of what women want online and 10 corresponding tactics for streamlining, facilitating and connecting your online world with the multifaceted lives of today’s women.